Alcohol and Me
Event Date: 6-12 July 2026
Led annually by UK charity Alcohol Change UK, Alcohol Awareness Week runs from 6-12 July 2026 and this year’s theme is ‘alcohol and me’.
In a world where alcohol is often made to feel central to everyday moments – from birthdays and barbecues to nights in front of the TV and celebrations with friends – this year’s campaign invites us to pause and reflect on the role that alcohol is playing in our lives.
Around 10 million of us are regularly drinking alcohol in ways that can harm our health and wellbeing. While alcohol can often feel normal, expected and woven into daily life, it can affect us in ways we do not always recognise. From disrupted sleep and low energy to increased anxiety, stress and feeling less present in our relationships and day-to-day lives. Over time, alcohol can also increase the risk of serious health conditions including liver disease, high blood pressure, stroke and several types of cancer.
This year’s Alcohol Awareness Week aims to normalise checking in with our drinking in the same way we keep track of other aspects of our health and wellbeing, such as visiting the dentist, monitoring our blood pressure or getting our eyes tested.
Through Alcohol Change UK’s free and confidential ’Check your drinking’ quiz, people can better understand their drinking patterns, alcohol risk level and what steps, if any, they may want to take next.
The campaign also shines a light on the world around us and how it shapes our drinking habits. From sport, music and television to supermarkets, social occasions and sunny weekends, alcohol is often placed centre stage in the moments we love, which can sometimes make drinking feel expected or unavoidable. Alcohol Awareness Week invites honest, open and judgement-free conversations about these pressures and about the benefits many people experience when they cut back or rethink their relationship with alcohol.